With the release of the 1974 Insignia in the spring of 1978, Joseph Phelps Vineyards became the first California winery to produce a blend of the traditional Cabernet Sauvignon, Merlot, Cabernet Franc and Petit Verdot grape varieties of Bordeaux under a proprietary label. Considered innovative at the time, the Insignia name was selected to represent the finest available production in each vintage year, and became the first proprietary wine of California to place blending above either varietal or vineyard designation as a determinant of quality.
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