Campari

Campari is the Italian bitter aperitivo that gives the Negroni its red color and its edge. Made from herbs, fruit and spices, it opens with bitter orange, turns briefly sweet and ends dry, which is why bartenders have used it as the backbone of Italian cocktails for more than a century. This collection brings together the Campari products and the bitter red aperitivos that sit beside them on the shelf.

What is in the Campari collection

The collection is built around small-format Campari and its Italian cousins, which is useful when you want the flavor without committing to a full bottle. Campari Aperitivo 375 mL ($22.99) is a half-size bottle, enough for about a dozen Negronis. The Campari Bitters 10 x 50 mL pack ($45.99) covers a dinner party or a gift. For something softer, Sarti Rosa Aperitivo Liqueur ($37.99) is a bittersweet Italian aperitivo that is easy to sip over ice with soda.

Looking for the full 750 mL bottle?

The standard bottle is Campari Aperitivo 750 mL ($39.99). If you find Campari too bitter, Aperol ($33.99) is the lighter, sweeter relative and the base of the Aperol Spritz.

How to use Campari

The classic is the Negroni: equal parts gin, Campari and sweet vermouth, stirred over ice with an orange peel. Pair Beefeater Gin ($29.99) with Carpano Antica Formula Vermouth ($42.99) for a balanced, vanilla-tinged version. Our Negroni guide covers the ratios and the best bottles, and our amaro cocktail guide shows how Campari fits into the wider family of bitter drinks. For a seasonal twist, see the Halloween cocktail guide, which uses Campari in a blood orange Negroni.

Campari is also excellent simply poured over ice with soda water and an orange slice, a drink Italians serve before dinner to stimulate the appetite.

Keep exploring

Browse the full cordials and liqueurs collection for more aperitivos and amari, the gin collection for Negroni bases, and the best sellers to see what other customers are ordering.