Frequently Asked Questions
Elevate your cocktail game with Campari Aperitivo Liqueur, the iconic Italian spirit that has defined aperitivo culture since 1860. Known for its vibrant red hue and a bittersweet profile characterized by notes of orange peel, rhubarb, and herbal undertones, Campari offers unmatched versatility. Whether enjoyed over ice, mixed into soda, or as the star ingredient in classic cocktails like the Negroni, Americano, or Boulevardier, this 28% ABV liqueur delights the palate with its rich complexity and long, smooth finish. Perfect for pre-dinner gatherings or sophisticated sipping, Campari is a timeless addition to your home bar, embodying the essence of Italian craftsmanship and tradition.
Process & Profile
Campari Aperitivo Liqueur is a masterful blend of tradition and innovation. Created in 1860 by Gaspare Campari in Novara, Italy, this iconic spirit owes its signature bold and bittersweet flavor to a secret recipe that remains unchanged to this day. The production process involves infusing a carefully balanced combination of herbs, fruits, and aromatic plants in alcohol, resulting in a high-proof "infuso." This infusion is diluted with water and sugar before the final touch—a vibrant "Campari Red" hue—is added. The result is a liqueur of extraordinary complexity and vibrance, embodying Italian craftsmanship in every drop.Tasting Notes
Campari captivates the senses with its unique bittersweet profile. On the nose, it offers intense herbal aromas with hints of orange and floral undertones. The palate reveals a bold mix of bitter herbs, citrus zest, and subtle woodsy notes, balanced by a velvety texture. The finish lingers smooth with a refreshing bitterness, making it a connoisseur's delight.What Makes It Special
Campari is more than just a liqueur—it's a cultural icon. As the world's first red bitter aperitivo, it set the standard for an entire category of spirits. Its vibrant red color, originally made with cochineal dye and now synthetic, symbolizes passion and sophistication. Additionally, the recipe's secrecy, known only to a select few, ensures that every bottle maintains its famed balance of flavors. From its origins in Milan to its presence in over 190 countries, Campari represents Italian innovation and aperitivo culture like no other.How to Enjoy
Campari's versatility makes it a bartender's favorite and a home bar essential. It's the cornerstone of iconic cocktails such as the Negroni, Americano, and Boulevardier. Its signature bittersweet flavor also pairs beautifully with sparkling wine in a Campari Spritz or with soda water for a refreshing low-ABV drink. For the adventurous, its rich profile lends itself to creative mixology, balancing strong spirits like gin or bourbon with ease. Whether stirred, spritzed, or served neat, Campari adds sophistication to any drinking occasion. Indulge in the timeless allure of Campari—experience the flavor that has defined Italian aperitivo culture for over 150 years.Frequently Asked Questions
What is Campari Aperitivo Liqueur?
Campari Aperitivo is a classic Italian liqueur known for its vibrant red color and bittersweet flavor. It is made by infusing a blend of herbs, fruits, and spices into alcohol and water. Its exact recipe has been a closely guarded secret since its creation in 1860.
What is the alcohol content of Campari?
The alcohol by volume (ABV) of Campari varies depending on the market but generally ranges from 20.5% to 28.5%.
What does Campari taste like?
Campari has a bold, bittersweet flavor profile with hints of orange peel, rhubarb, spices, and herbal notes. Its unique taste makes it a key ingredient in many classic cocktails.
How is Campari usually served?
Campari can be enjoyed on its own, over ice, or as part of cocktails such as the iconic Negroni, Americano, or Campari Spritz. It pairs well with soda water, Prosecco, or citrus juices for a refreshing aperitivo.
Why is Campari red?
Historically, Campari's vibrant red color came from carmine dye derived from cochineal insects. However, since 2006, it has been colored using vegan-friendly synthetic dyes.
Is Campari considered an aperitif or a digestif?
Campari is traditionally categorized as an aperitif, meaning it is designed to stimulate the appetite before a meal. However, it is versatile enough to be enjoyed at any time.
What are some popular cocktails made with Campari?
Campari is a key ingredient in several famous cocktails, including: - **Negroni**: equal parts Campari, sweet vermouth, and gin. - **Americano**: Campari, sweet vermouth, and soda water. - **Boulevardier**: Campari, sweet vermouth, and bourbon. - **Campari Spritz**: Campari, Prosecco, and soda water.
Is Campari vegan?
Yes, since 2006, Campari has been made with vegan-friendly synthetic dyes instead of the cochineal insect-based dye previously used.
Can Campari be used in non-alcoholic cocktails?
While Campari itself is alcoholic, you can find non-alcoholic bitters or aperitifs with similar flavor profiles that can be used to create non-alcoholic versions of Campari-based cocktails.
What is the history of Campari?
Campari was invented by Gaspare Campari in 1860 in Novara, Italy. It was later popularized and exported globally by his son, Davide Campari. Today, it is distributed in over 190 countries as an iconic symbol of Italian aperitivo culture.
Unfortunately, we're unable to ship to PO Boxes and APO addresses.
Adult signature (21+) required upon delivery.
You may also like
Recently viewed
