RUTHERFORD
Scarecrow 2018
Two-acre vineyard planted in 1945. One of the rarest cult Cabs in the world.
Retail
$900+
Pay for great · Drink remarkable
The Napa Cabernet
Upgrade Offer.
Order Napa Valley Cabernet at $79 a bottle — and 99% of the time, we send something that retails for two, four, even ten times that. Estate Reserves. Cult producers. Scarecrow. Opus One.
You pay
$79/btl
99% get
Up to 10× retail
99%Upgraded on average
3,5565-star reviews
$420+Avg. bottle in pool
Best Seller
The Napa Cabernet Upgrade
Half Case · 6 bottles of Napa Valley Cabernet
6 bottles · Napa Valley Cabernet
$474
$79/bottle
Get $80+ in value per bottle
Choose your case
Purchase type
In stock · 84 allocations left · ships in 48h
Secure checkout
VISAMCAMEXPaySHOP
Allocation ends Sunday, midnight PT
As seen in
A taste of the upgrade
Pay for great. Open something remarkable.
Pay for
Great
$79
value
Silver
You might open
Remarkable
$95
retail
1x
The Pool · Eight producers, full transparency
Every bottle you might receive.
Every order draws from this pool. Odds are published. There is no fine print.
OAKVILLE
Opus One 2019
The 1979 Mondavi × Rothschild joint venture. The benchmark for Bordeaux-style Napa Cab.
Retail
$500+
OAKVILLE
PlumpJack 2020
Famed for sealing its $150 reserve under screwcap — and bottle-aging beautifully.
Retail
$300+
ST. HELENA
Kathryn Hall 2020
Kathryn Walt Hall
Retail
$250+
RUTHERFORD
Caymus Special Selection 2019
Retail
$180+
STAGS LEAP
Clos du Val 2020
Retail
$120+
OAK KNOLL
Trefethen 2020
Retail
$110+
CALISTOGA
Chateau Montelena 2020
Retail
$95+
The math, written down
Probabilities verified by an independent auditor each quarter.
Scarecrow · 1 in 100
Opus One · 3 in 100
PlumpJack · 1 in 100
Kathryn Hall · 4 in 100
Caymus Special Selection · 3 in 100
Clos du Val · 8 in 100
Trefethen · 9 in 100
Chateau Montelena · 10 in 100
The Mechanic
How the upgrade actually works.
01
Pick your allocation
Trio, six, or twelve bottles. Free shipping on 12+. Choose mixed vintages or all current release.
02
We run the upgrade
Every order is matched against the live bottle pool by our cellar team. 99 in 100 orders are upgraded — most go up at least one tier.
03
Receive your manifest
A printed manifest names every producer, vintage, and original release retail. Provenance from the winery, not a back-channel.
04
Open, or hold
Bottles arrive in fitted shippers, climate-routed. Drink now, cellar for ten years, or send the whole case to your in-laws. Up to you.
The Place
A valley
built for Cabernet.
Napa Valley is one percent of California's wine output and more than a quarter of its dollar value. The reason is geography, not marketing. The same alchemy of soil, fog, and sun that made the 1976 Judgement of Paris possible is still inside every bottle in this pool — and you can taste it before the morning paper arrives.
I.
Volcanic Soil
Ancient eruptions left Napa with rocky alluvial soils that bring intensity, structure, and age-worthy depth.
II.
The Fog
Cool marine air flows in through the Petaluma Gap each evening, lengthening hang time and preserving freshness.
III.
Generations
Rooted families have farmed these hills for decades. Knowledge passed down. Standards never.
The Standard
Why the
upgrade is real.
"Mystery wine" is a tired retail trope — usually a clearance bin in a different shirt. This isn't that. The pool is small, audited, and built around producers our cellar team has bought from for years. The upgrade is structural, not promotional.
01
Sommelier curation
The pool is built and re-balanced quarterly by our cellar team — three master-level sommeliers, two with decades inside Napa wineries. They taste every lot before it enters the pool.
02
Direct from the wineries
Every bottle ships from a producer-authorized warehouse with documented provenance. We never source from grey-market re-sellers. If we can't authenticate it, you don't see it.
Typical Upgrade Odds
1 in 6
Bottles Upgraded
03
Transparent odds
Most upgrade programs hide the math. We publish it. Our 99% upgrade rate is verified each quarter by an independent CPA — and the numbers are above, exactly as audited.
Choose Your Case
Pick a size. Add to cart.
84 allocations remain · billed once, ships in 48 hours · 21+ ID verified at delivery
From recent allocations
What members actually opened.
"Ordered a half case to round out my cellar. Three of the six were a tier above — including a Caymus Special Selection that I'd been chasing since the '17 vintage."
Catherine M. · Greenwich, CT
Opened: Caymus Special Selection · $185 retail
"I'm a sommelier and I was skeptical. The provenance manifest, the bottle quality, the producer mix — it's the real thing. The Trefethen alone was worth the order."
Daniel V. · San Francisco, CA
Opened: Opus One 2019 · $475 retail
"Twelfth allocation just landed. Two Kathryn Halls, a Clos du Val, and one bottle I won't name because I'm hoarding it. The math is real if you stay on it."
Marcus T. · Chicago, IL
Opened: Repeat allocation · 12-bottle case
Authenticity Guarantee
Producer-direct provenance documented on every bottle. Counterfeit-free or your money refunded — no questions.
99% Upgrade Promise
Independently audited each quarter. If your order doesn't upgrade, we credit the difference. Verifiable, in writing.
Climate-routed Shipping
Fitted Styrofoam shippers, temperature-routed in summer months. Held at our warehouse during extreme heat at no charge.
Adult-signature Delivery
21+ ID verified at the door. We ship to all states currently permitting direct-to-consumer wine delivery.
The Fine Print, In Plain English
Frequently asked.
How is the 99% upgrade rate actually calculated?+
We track every shipment against the original $79 reference price. If any bottle in your order has a retail value at or above that reference, the order counts as upgraded. Our four most recent quarters audited at 99.1%, 98.7%, 99.3%, and 99.0%. Audit letters are available on request.
What if I receive a bottle I already own?+
Email us within 14 days with the manifest number and we'll either swap to a new draw or credit the bottle's full retail to your account. No restocking fees.
Can I influence the upgrade — e.g. specify producers?+
No. The upgrade has to be random for the audit to be valid. What you can choose is the vintage range and whether your case is all current release or mixed. Selections are made at checkout.
What's in the pool right now?+
The eight producers shown above. The pool re-balances quarterly as inventory shifts. Producers are added or removed transparently in our member newsletter.
Where do you ship?+
All 41 states currently permitting direct-to-consumer wine delivery. We are unable to ship to AL, KY, MS, UT, AR, RI, DE, MI, or HI at this time — check our shipping page for the most current list.
How does climate-routed shipping work?+
From May–September, we route through temperature-controlled warehouses and hold orders at our facility during heat advisories at no charge. Members can opt in to weather hold or accept the standard route at checkout.
What is your return policy?+
Sealed bottles can be returned within 30 days for a full refund. Damaged or compromised bottles — even after opening — are replaced or refunded with one photo. We've replaced every claim filed in the last twelve months.
One last thing
The pool is small.
The math is rare.
You'll spend $79 a bottle on excellent Cabernet either way. 99 times in 100, you'll open something materially better than that.
84 allocations remain in this drop · ships in 48 hours
The Napa Cabernet Upgrade
Half Case · 6 bottles of Napa Valley Cabernet
$474
$79/btl
