Best Amaro for Beginners (2026)

The best amaro for a beginner is Ramazzotti at $26.99 - the gentlest bottle on our shelf, with cola and orange peel in front of a mild bitter finish. Amaro Lucano ($37.99) is the best all-rounder if you also want to mix with it, and Amaro Nonino ($54.99) is the one worth saving for. Avoid Fernet-Branca until you know you like bitter.
Amaro is not one flavour, it is a range - and almost everyone who says they dislike it was handed a bottle from the hard end of that range. This guide orders the eight amari we stock from gentlest to hardest on a 1-10 bitterness index, so you can start in the right place.
Start with Ramazzotti (3/10, $26.99) if you want the easiest possible introduction, or Amaro Lucano (4/10, $37.99) if you want one bottle that is good neat and good in cocktails. Both are gentle enough that the bitterness reads as structure rather than a dare.
Amaro Nonino (4/10, $54.99) is the best bottle here and the one that makes a Paper Plane work, but it is the most expensive. Fernet-Branca (9/10) is on this page as a warning, not a recommendation: buy it fourth.
Key takeaways
- Amaro is a range, not a flavour - our shelf runs from 3/10 to 9/10 on bitterness, and most people who 'dislike amaro' were handed something from the hard end.
- Ramazzotti ($26.99) is the best first bottle: cola and orange peel, a mild finish, nothing challenging.
- Amaro Lucano ($37.99) is the best all-rounder - good neat, and the most versatile mixer of the gentle bottles.
- Amaro Nonino ($54.99) is the quality pick and the bottle the Paper Plane is built around, but it is the priciest here.
- Aperitivo before food, digestivo after - buying the wrong one is the commonest reason a bottle goes unfinished.
- Serve it cold in a small glass, or over ice with an orange twist. Neat at room temperature is the hardest serve and the worst introduction.
- Amaro does not spoil once opened - unlike vermouth, it needs no refrigeration and keeps for years.
- Fernet-Branca (9/10) is not a beginner bottle. Buy it fourth, and use it two dashes at a time.




