Herradura Tequila

Herradura Tequila — One of Mexico's Oldest, Still One of Its Best

Casa Herradura was founded in 1870 in the town of Amatitán, just a few miles from Tequila itself. The estate has been making tequila in the same place, from agave grown on its own hillsides, for more than a century and a half — making Herradura one of the original industrial-scale tequila producers and one of the few that has stayed loyal to traditional methods at scale. Every Herradura expression is 100% blue agave; the agave is harvested from estate land; the cooking is done in masonry ovens; and the bottles are still produced on the property where the agave is grown. That's a rare combination in modern tequila, and it's why Herradura sits next to the rest of the tequila collection as a default reference for what authentic, estate-grown tequila tastes like.

The expressions

The core Herradura range covers the four major tequila styles, plus an ultra-premium tier and the legendary 150th-anniversary release. The everyday expressions are Herradura Silver ($47.99), Herradura Reposado ($49.09), and Herradura Añejo ($62.09). The Silver is the brand's blanco — unaged, but rested for 45 days, which is unusual; that resting period is what gives Herradura Silver its softer, rounder character compared to most blancos that drink straight off the still. The Reposado spends 11 months in American oak — also longer than the category average — and the Añejo gets two full years in oak, which puts it at the upper end of what the añejo classification allows.

For drinkers ready to step up, the Herradura Ultra Añejo ($68.09) is the best-value extra-añejo on the shelf — it's a blend of añejo and extra añejo tequilas, finished briefly in port wine casks, and it punches well above its price tier. The Herradura Legend Añejo ($146.99) is a small-lot añejo aged in deeply charred American oak, made for sipping. At the very top, the Herradura Selección Suprema Extra Añejo ($284.99) is an honest competitor to the most expensive bottles in the extra añejo tequila collection — it's been aged 49 months in American oak and is the bottle to gift a tequila drinker who already owns the popular labels.

How Herradura compares

Inside the broader tequila and mezcal collection, Herradura sits in a slightly different lane than the celebrity-driven labels. Where Casamigos and Patrón have built brands around lifestyle and ultra-premium presentation, Herradura is a producer's producer — the cellar is older, the methods are older, and the agave is older when it's harvested (the estate uses 7-10-year mature agave, on the older end of the industry standard). The bottle that most Herradura drinkers cross-shop with is Don Julio Añejo ($62.99), which sits at the same price point with a softer profile.

If you're choosing between styles, the blanco tequila, reposado tequila, añejo tequila, and extra añejo tequila category pages walk through the full landscape. For drinkers who like a smokier profile, mezcal is the natural cross-category trip. The best sellers collection is the right page if you want to see what's moving fastest right now.

How to drink Herradura

The Silver is the cocktail bottle — it's the right base for a Tommy's Margarita, a Paloma, or a Ranch Water. The Reposado is the bourbon drinker's gateway tequila: pour it neat in a small glass, or stir it into an Old Fashioned with a half-ounce of demerara syrup and orange bitters. The Añejo, Ultra Añejo, and Legend are sipping tequilas — copita or small Glencairn, room temperature, no ice, no lime. The Selección Suprema is the after-dinner pour, full stop.

For drinkers who want recipes, our Cinco de Mayo cocktail guide walks through the three classic tequila cocktails the brand was built to mix. Our 8 cocktails beyond the margarita piece is the next step for drinkers ready to explore the modern tequila cocktail canon.

Why Herradura belongs in your cabinet

Tequila is a category that's been re-introduced to American drinkers three times in the last forty years — first by Patrón in the 1990s, then by Don Julio and the celebrity wave, and most recently by the wave of small-batch sipping tequilas. Herradura has been there the entire time, making the same tequila in the same place, from the same agave, the same way. That continuity is rare — and increasingly the thing that distinguishes a serious tequila from a fashionable one. Browse the full Herradura collection below, the broader tequila and mezcal lineup, and the curated new arrivals for what's just landed.