New Amsterdam Vodka

New Amsterdam is what happens when a vodka brand decides the argument over grain and terroir is not worth having. It is a five-times-distilled, three-times-filtered American vodka built to be neutral, mixable and cheap enough to pour freely — and it has become one of the fastest-growing spirits brands in the United States on exactly that proposition.

The New Amsterdam ($14.99) bottle is the whole brand in one place: clean, faintly sweet, no burn worth mentioning, and priced so that using it in a cocktail doesn't feel like a decision. It is a house vodka in the literal sense.

Why most of this collection is 50ml

The unusual thing about New Amsterdam's range here is that the flavoured expressions arrive almost entirely as 50ml multipacks rather than 750ml bottles, and that turns out to be the smarter way to buy them. Flavoured vodka is a category where a full bottle of the wrong flavour sits in a cupboard for two years. A twelve-pack of minis is a tasting flight, a party setup and a gift basket filler at once.

The New Amsterdam Vodka Original 10 x 50ml ($14.99) pack is the baseline. From there the range splits into fruit — New Amsterdam Vodka Peach 12 x 50ml ($19.99), New Amsterdam Mango Vodka 12 x 50ml ($19.99), New Amsterdam Vodka Red Berry 12 x 50ml ($19.99), New Amsterdam Vodka Apple 12 x 50ml ($19.99) and New Amsterdam Vodka Coconut 12 x 50ml ($19.99) — and the outlier, New Amsterdam Pink Whitney Vodka 10 x 50ml ($19.99), which is a pink lemonade vodka and by some distance the most popular flavoured expression the brand makes.

How to use it

Treat the unflavoured bottle as your mixing vodka: Moscow mules, vodka sodas, Bloody Marys, anything where the other ingredients are doing the talking. Treat the flavoured minis as shortcuts — Pink Whitney with lemonade and ice, peach with iced tea, coconut with pineapple juice. None of these want to be sipped neat, and none of them are pretending to.

If you want to sip neat, move up the shelf: the full vodka collection has the wheat and potato distillates built for it, and Ciroc is the flavoured range's premium counterpart, made on a French grape base rather than grain.

Everything in this collection ships from Bourbon Central. Browse the best sellers for what else is moving, or the wider vodka collection for the rest of the category.